Imagine you are the chef of a restaurant. What will you put on your menu if you don’t know who your guests are and what their favorite dishes are? Blogging is also similar to running a restaurant. All the delicious blog posts you cook up will go to waste if they don’t relate to your audience preferences.

Every blogger, be it on an enterprise level or an individual level needs to understand their blog audience in the right hand. The benefits are obvious. Better engagement with the audience which leads to repeat visits and perhaps more revenue creation through ad monetization facilities like Google AdSense.